Should this deal go ahead, Sega would reportedly acquire Rovio in its entirety – including the rights to the Angry Birds franchise. Entertainment company Playtika publicly announced an end to its own talks to acquire Rovio in March 2023, which could imply the Sega deal was in place alongside, or prior to, these discussions. According to the initial WSJ report, Sega expects to ‘seal the deal’ in April 2023 ‘assuming the talks don’t break down or drag out.’Īt this stage, it’s unknown how long Sega and Rovio have been in talks, but the seemingly short turnaround time between public knowledge and assumed closure suggests an acquisition has been discussed for several months, at least. Rovio reportedly declined to comment on specifics – such as the alleged US $1 billion acquisition agreement – but we’re unlikely to wait long for an update. ‘Rovio and Sega will release further information at an appropriate time.’ ‘As part of its strategic review, Rovio Entertainment Corporation confirms that it is in discussions with Sega Sammy Holdings Inc,’ the company said, per Reuters. The news was first reported by The Wall Street Journal, and later confirmed by Rovio itself, in an official statement to multiple media outlets. Rovio Entertainment, the game development studio known for helming the Angry Birds franchise, is reportedly on the cusp of being acquired by Sega for the sum of US $1 billion. ‘I feel blessed to be able to announce such a transaction with Rovio, a company that owns Angry Birds, which is loved across the world, and home to many skilled employees that support the company’s industry leading mobile game development and operating capabilities.’
‘Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been SEGA’s long-term goal to accelerate its expansion in this field,’ said Haruki Satomi, President and CEO of Sega Sammy Holdings. Similarly, it is stated that Rovio itself has ambitions to expand outside of mobile gaming, and Sega will actively support this process.
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